In 2005, Tralliance Corporation signed a contract with ICANN to operate the .travel top-level domain (TLD), which is exclusively reserved for the travel industry. The .travel registry develops products and services to promote the convenience of e-commerce for travel/tourism companies on the Internet. The major aim of the travel sponsored Top Level Domain (sTLD) includes improved Internet identity, creation of advanced distribution channels as well as establishment of a strong trust factor between the industry and its customers. It serves thousands of travel companies as well as key industry players in promoting their travel businesses, products and destinations, such as Canada.travel, Egypt.travel, Cancun.travel, Argentina.travel, Philadelphia.travel, Poland.travel, TIAC.travel, rendezvous.travel, etc.