The Las Vegas Convention & Visitors Authority is the official marketing organization of Las Vegas. It operates from the Las Vegas Convention Center and Cashman Center. The bureau brings visitors to Las Vegas and Clark County by promoting tourism, conventions, meetings and special events. The departments of the Lvcva are housed within the organization s four umbrella divisions, which include executive, administration, operations and marketing. The company s marketing division encompasses three functions responsible for increasing leisure travel visitors, convention and meetings attendance. These functions are marketing and advertising, sales and service and public relations. It promotes travel to Las Vegas on a national level through television, radio, print ads, outdoor and online. Rossi Ralenkotter, president and CEO of the Las Vegas Convention and Visitors Authority, and Billy Vassiliadis, CEO of R&R Partners, were the joint recipients of Brandweek magazine’s 2004 Grand Marketer of the Year for the success of the ‘What Happens Here, Stay Here’ Las Vegas campaign.
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